Wednesday, May 11, 2011

Paint it Green, remove Red........

“Long ago, there was a king called Kamunist, he was a great ruler and had a great control over his state. He was very clever and had immense administrative acumen. With his wisdom and acute knowledge of people management the King became almost invincible and ruled his state for decades”.
One fine morning a noble Brahmin came to the state and after looking at the status of people and the economy of state, he decided to go the king. When king heard about the Brahmin he gracefully invited him to his court and welcomed him to the court.
Then the king asked the brahmin,“Hey brahmin, I am grateful to you that you arrived at my door, what can I do for you? Brahmin replied, “Rajan! I heard a lot about you & your administrative acumen and therefore I came all along to see you and to see the people.
King Kammunist became happy after hearing Brahmin’s words, he further asked,”so what did you find, did you liked my administration, my courtmen, the prosperity in the estate?
Brahmin took a pause, thought and then said, “O King Kammunist, I appreciate your administrative skills and have full faith in your courtmen but when it comes to prosperity among the people, I am afraid your state takes the back seat. This is the only reason I came all the way to understand your definition of prosperity.”
King was surprised, annoyed as well. He said,”Look at my court, my castle, my capital city which is comaprable to none”. Go around and have a look at the cultural heritage I have kept intact in all these years, I have done all good things to restore and save the pride of my people.
Brahmin smiled and said,”this is what I want to tell you my King, I agree your court, castle, capital city is incomaparable, your culture and its heritage is an epic in itself but have you looked beyond the walls of your castle? Did you tried to look at the other cities apart from your capital? In the name of cultural heritage, you blocked the doors of fresh ideas, innovation, and you succeeded to inculcate a false pride among your people which is baseless atleast in modern times. Your people are happy with their past but have uncertain future. But it is time for change!!
Its not that your people love you or respect you, but they don’t have any option. They expect a lot from you but afraid of your cadres who torture them, suppress them, deprive them from justice. This is all because of your complacency. You assumed that nobody can dethrone you ever but remember one thing my dear King “Change is inevitatble, either you change or the time will change you”.
The King Kammunist realised his fault and fell on the Brahmins’ feet. He promised that he will not be myopic anymore and will try to provide justice to all the people of state. The king ordered his courtmen to go the people and work for the people. Thus, the king Kammunist regained the lost respect from the people and ruled happily for long.
Wow, a nice story for kids, a nice lecture on justice and expectations from a leader. Lets come back to the ground now, immoral, concrete ground in the scroching heat.
Lets relive the above story in the perspective. West Bengal is the state and the King Kammunist (Communists) and the Brahmin (may be Ms.Bannerjee). The story coincides ditto on the ground realities of WB but only with a slight change in the last paragraph of the story.
In the story the King Kammunist realised his fault and pledged to tighten all screws in his administration for bringing justice, egalitarian societal norms and true prosperity among its people. But in reality, the CPI(M) govt never acknowledged his faults, its mistakes, atrocities over the people and its deeds which destroyed the industries, business houses, economy of west bengal in the name of change or social reforms.
They took the mandate of people for granted and I believe this is time to make them understand that “Change is inevitable”.
Let’s pray, the fresh mandate will “Remove Red and Paint it green”.
That it will remove the outdated, anti-development red with the Green which stands for prosperity, growth and development.
I wish the King Kammunist of modern times should have heard the Brahmin but I reckon its too late and one thing is inevitable now ……………………………”Green prevailing over Red”

Wednesday, May 4, 2011

Osama Killled: A Perspective !!



News came in the early morning on a news channel that Osama Bin Laden was found & killed at some place in Pakistan. I was shocked with the news, that how come a person like Osama can be killed.
So here is my analysis of the truth behind curtains: I used three spects to look at the proceedings.
1. Pakistan : A nation which terms itself as victim of terrorism, an ally of US, staunch supporter of counter terrorism operations in Afganistan and by virtue of it, it earns millions of dollars as free ball from US, a full range of battle ready equipments, explosives, technologies from the bosses sitting in white house.
But inadvertantly, against all claims illustrated earlier in the above para, Pakistan has earned the status of Safe Heaven for the millitants, terrorist, extemists from all over the world. Pakistan because of its strategic position which gives it neighbours like Iran in west, afganistan in north n arabian sea in the south-west makes itself as an impeccable need for United States which needs Pakistan land for its operations in Afganistan & for operations against Iran, if at all required in recent future.
But what makes Pakistan so vulnerable & prone to extemist dominence? Answer is easy & simple. Pakistan draws its power from the Millitary which plays games hand in hand with ISI. All games concentrate on one thing which is pro-muslim regime in the world. Its all war-plans are kept at the front with India on the charts. And, now with Iraq, Saudi Arabia, Afganistan under US scanner, Pakistan was only safe heaven for terrorists & extremists across asia.
Lets come back to Osama!
Osama Bin Laden is a personality which is not dispensable so easily therefore there can be many interpretations about the entire proceedings & its pros – cons as well.
a) Pakistan was unaware of entire operation. If this is true, then it is not impossible assumption that US will declare a sea change in its foreign policy with respect to Pakistan. If this is true, then US & its allies must be in process to declare something nasty against pakistan in coming days.
But if it is not true, that is, if Pakistan authorities were taken in confidence at all, then it simply means that some barter has been done. Or Al-queda is ready to be given some leeway in order to regroup & Pakistan is going to get some leaps in terms of financial assistance or millitary revamp.
If Pakistan allowed US to go ahead with Osama then it simply means that there was no option left for Pak government & in bargain they must have been failed heavily.
Still truth is behind the curtains!!!

b) United States: 10 years of persuit, 10 long years of hope against the devil which cost US a dent in their security claims, which rampaged the US claims of being the safest place to live on the planet. Finally they brought Osama to justice. But what it means for US to get Osama killed?
If you see recent past, President Obama is incessently failing at domestic, international fronts to keep going against fight for terrorism because everywhere they failed, be it Iraq, be it Afganistan or now recent example of Gaddafi regime in Libya. Questions were coming from all corners of the world about the efficacy of the US operations, huge claims and this is the moment when all critics are shut for a while, all the waste of tax payers money lost in last 10 years is justified in a sense.
This success may work as a breather for Obama government.
But it may raise a rage against the US & its allies across the globe which is a new threat & a discussion point now. Osama dead is dengerous than Osama alive.
c) India : Sadly indian government is not in position to comment or act swiftly after all happenings in last 2 days, why? Because all top brains are working hard in West Bengal elections, corruption cases, PAC report, 2G spectrum scam, Anna Hazare & allies. So nobody has literally any time to respond & act in the nations interest.
Moreover they don’t even have time to look for missing chief minister of Arunachal Pradesh.
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As the news have arrived that Mr. Dorjee Khandu is dead in the chopper crash, the media is paying a formal coverage to the one of most unprecedented & unexpected departure of a popular chief minister who is unlike other CMs across India was a true representative of his people without any caste, creed, religious biases.

Hope Indian media stops covering only the meaty bones for TRP but try to represent what is happening in the society at large.
I am signing out with prayers for slain CM of Arunachal Pradesh.....RIP !!!!
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Tuesday, May 3, 2011

Party Abhi Baki Hai - RIO ishstyle


One of the most memorable takeaways from Pune would be a drink called RIO. Born in 2007 out of an entrepreneur  venture ‘Silver Ice Beverages’, RIO is all set to hit the cola and juice market of India. Hitting a health conscious and cola hungry market wasn’t that easy. RIO comes in three different fruity flavours with a dash of fizz, and the company has gone an extra mile by adding a healthy dose of Honey and Vitamin C. IMPRESSIVE! What makes RIO stand out in the crowded space of drinks is not only does it offer unique flavours and healthy carbonated drink, but it also comes in exceptionally good package. And mind it, when I say unique flavours, they are some that you haven’t have heard off – Karma (Blue berry and Peach), Nirvana (Green Mango) and Moksha (Wild Berries i.e. strawberry and Raspberry).

As a relatively new entrant in the beverage market, RIO has so far adopted marketing and promotional strategies that are convenient, safe and inexpensive. RIO uses the following for the purpose of sale as well as promotion:
  • General Stores (convenient stores): Plan for stores; Profit ratio + RIO branding material + schemes for higher sales + schemes for exclusivity. Now that’s a lot of POS promotion.
  • Night Clubs & Lounges: RIO goes hand in hand with night clubs. Being the perfect mix for alcoholic drinks and a good stand alone non alcoholic beverage. They have developed Rio based cocktails recipes as well.
  • Restaurants: RIO has tie ups with restaurants around Pune which offer RIO to its customers.
  • Event Management Companies: RIO has shared stage with the finest events in and around Pune city.

It is not an easy road ahead competing with brands like Coca Cola and PepsiCo in the soft drink market, with RedBull in the mixers segment and with fruit based drinks like Appy, Fruity, Slice etc. Traditionally the soft drink market has concentrated on mass media advertising, Out Of Home (OOH) media, point of sale merchandise and on ground activities. Online media is an evolving marketing space and one can experience significant advantages in enhancing customer connect. As RIO’s target audience is the young India, the internet can indeed be an important medium.

Search marketing: to my utter dismay, at present a Google search for the word ‘RIO’ does not bring up results relevant to the beverage nor does it shows a link to the brands existing website.

Website management: the existing website gives basic information about the product and an overview of the company. RIO can definitely do better than just that. Offers, purchasing online, contest, design for bottles or anything to keep the viewer engaged.

Web marketing: Nothing, absolutely nothing on social networks, micro blogs or blogs.. Absolute lack of communication! Can RIO be used in online gaming like Dinner dash?

However all in not that bad! The news is that RIO is coming up with two more flavours, tie up with Hi5 (online social networking website which intends to re-brand themselves in India by conducting camps in PVR malls across India. Hmm.. Eagerly waiting to see RIO in every town.

 
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